Kings College Hospital NHS Trust

Healthy Teeth campaign

This campaign for the Department of Special Care Dentistry promotes children's dental health in the local community. The campaign needed to engage both parents and children, and especially appeal to an audience with English as a second language.

wave created the Dinky character, and worked with illustrator John Higham to develop a range of materials, from stickers and story books to even a life-size Dinky costume! Dinky's success has meant that the campaign is being rolled out across other South London boroughs and there are plans to begin work on a second story book.

dinky inside page
dinky inside page