WaterAid's mission is to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene.
WaterAid wanted to update and extend the life of its Global Strategy document. The Strategy presents WaterAid’s vision, approach and aims showcased within their bold visual identity.
The layout is built on an underlying grid system with blocks to contain copy, images and icons. The striking use of colour and positioning of content ensures that the messages are communicated clearly and impactfully.
Photo credits: Featured image, WaterAid/Alexia Webster; Hero image, WaterAid/Eliza Powell, Reveal image, WaterAid/Abir Abdullah