Everyone, everywhere 2030


WaterAid's mission is to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene.


WaterAid wanted to update and extend the life of its Global Strategy document. The Strategy presents WaterAid’s vision, approach and aims showcased within their bold visual identity.

The layout is built on an underlying grid system with blocks to contain copy, images and icons. The striking use of colour and positioning of content ensures that the messages are communicated clearly and impactfully.


Photo credits: Featured image, WaterAid/Alexia Webster; Hero image, WaterAid/Eliza Powell, Reveal image, WaterAid/Abir Abdullah


Wave are a pleasure to work with. They took the time to understand our comprehensive brand guidelines, always ask the right questions to clarify a brief, and communicate clearly throughout.

Their creative solutions are perfect, and often delivered before agreed deadlines, while I particularly appreciate being given options for different elements – working with Wave feels like a proper partnership. They care about the end product as much as we do.

David Stedman, Brand and Editorial Lead ,  WaterAid