Building Tomorrow’s Unions


Unions 21 creates an open space for research, innovation and activity to help trade unions secure a better life for working people.

Unions 21 logo
cover of brand guidelines docuemnt

Time for change

The newly-appointed Director of Unions 21 approached wave to develop a new logo and a set of concise, easy-to-follow brand guidelines.


Expert, dynamic and forward-thinking

The brief was to develop a logo to reflect the expert and dynamic organisation and refresh the brand. We looked at Unions 21 previous communication materials and created a logo that built on, and consolidated the various strands of its work.

A primary and secondary colour palette was developed to identify specific areas of research. The guidelines also specified typefaces for use across all Unions 21 materials.

The identity and guidelines we produced were very well-received and so we were asked to work on a typical research report ‘Building tomorrow’s unions’ and also produce a template design for their Agenda newsletter. We have an on-going relationship with Unions 21 to develop their growing set of communications.

Cover of a report
Cover of a report
cover of a report
cover of a report
Cover of a newsletter

‘We chose wave because they seemed to get what we were trying to achieve so easily. Since working on rebrand visuals and publications, we’ve stayed because they give us the support we need. They keep to timelines without being pushy, are happy to work along with our other projects and engage in a positive and proactive way.’

Becky Wright ,  Director, Unions 21