Expert, dynamic and forward-thinking
The brief was to develop a logo to reflect the expert and dynamic organisation and refresh the brand. We looked at Unions 21 previous communication materials and created a logo that built on, and consolidated the various strands of its work.
A primary and secondary colour palette was developed to identify specific areas of research. The guidelines also specified typefaces for use across all Unions 21 materials.
The identity and guidelines we produced were very well-received and so we were asked to work on a typical research report ‘Building tomorrow’s unions’ and also produce a template design for their Agenda newsletter. We have an on-going relationship with Unions 21 to develop their growing set of communications.