The Sir William Roberts Centre for Sustainable Land Use is a collaboration of staff, students and partners at Bangor University. The Centre provides a framework and forum within which to promote land-centred sustainability research and teaching.
Named to honour a former Vice-President of what is now Bangor University, the Centre draws together researchers’ expertise of land use, and engages with peers and practitioners in partner organisations and beyond.
The brief was to create a distinctive identity that not only reflected the Centre’s focus on sustainable land use, but that also suggested the inter-disciplines and collaboration. It had to complement Bangor University’s identity, as the Centre’s logo would be placed within or alongside the University’s own branding.
Using the initial letterforms of ‘Sir William Roberts’, we created abstract land-use marks suggesting waterways, forestry and agriculture. Combining them with the logotype, which highlighted Sir William’s name, they could be used either horizontally or vertically to accommodate the English, Welsh and bilingual versions of the logo.
To ensure the logo worked within the University’s brand, we shared the gold and red from their colour palette and added elemental turquoise and green colours, as well as their brand typeface.
The brand was extended with the creation of further abstract patterns and icons to be applied to SWRC material, including roller banners and feather flags.