Think Resilient


GirlGuiding is the leading charity for girls and young women in the UK. We helped develop an identity, support materials and even a new badge for a programme to improve resilience and mental well-being.

Think Resilient logo
Cover of a report

Girlguiding, together with YoungMinds, wanted to develop a programme to help girls and young women build their resilience and improve their mental wellbeing, which could be delivered by peer educators.

Mental health concerns

Schools, families, friendships can all add to the stresses of normal day-to-day life. The 2015 Girls Attitudes Survey showed that mental health is a concern for girls even from the age 7.

  • 62% of girls aged 11 to 21 know a girl their age who has experienced a mental health problem.
  • 46% of girls aged 17 to 21 have personally needed help with their mental health.

The new resource was developed in response to these concerns.

Our role involved creating a name, a distinctive identity and support materials which included a new Girlguiding badge, a Peer Educators’ Guide and Activity Book.

Cover of an activity book for girl guides
Cover of an activity guidebook for girl guides

We created a wide variety of colourful and appealing silhouettes to represent girls of different backgrounds, moods and personalities, and which could be adapted to demonstrate the activities and techniques of the programme.

Working with one of our partner copywriters, we also devised clear and colourful navigational icons to help users through the Guide and Activity Book and clarify the requirements of the activities.

Inside spread of an activity book
Inside spread of an activity book
Inside spread of a guidebook
Inside spread of a guidebook