Web design and a brand refresh combined for Dorset Community Foundation, who work with individuals, families, companies and other organisations to help them achieve their charitable goals.
Developing the new site
Dorset Community Foundation approached us after they saw and liked the website that we had built for Sussex Community Foundation. Dorset wanted to use a similar approach for their own site, but with some unique differences. In particular they were looking for a more donor focussed approach.
Together with the small team at Dorset we planned the site architecture and user journeys, and developed a bright, positive theme.
Refreshing the brand along the way
Website redesigns often uncover the need for a re-evaluation of brand elements. At our kick-off meeting we all agreed that the typography in their logo needed updating and the colours in their emblem needed cleaning up.
We introduced a modern, web friendly typeface, Lato. We used Lato across new work both on the website and in print projects. Another web friendly font, for the strapline, minimises costs for an organisation with a limited budget. Along with a freshening up of their primary brand colour pallete we introduced a new set of secondary colours. A subtle texture adds warmth using neutral tones.
Dorset particularly liked the carousel hero we built for Sussex, so we adapted this for them.
All the usual features are present, including links to local giving and the Community Foundation’s CRM, sign-up for newsletters and updates, social media, news and blog posts. We also built a simple grants map which lists the grants given per region in any one giving year.
We helped to source new images to bring the site to life and developed a full set of icons that we have used throughout the website and on other printed communications since the site went live.