Website redesign for The Queen’s Nursing Institute - dedicated to improving the nursing care of people in their own homes.
Time for a website upgrade
We designed and built our first website for The Queen’s Nursing Institute several years ago, after their rebrand. We have worked with the QNI since then to grow and develop their site. By 2015, however, over 70% of nurses were regularly using touch devices in the workplace, and it was becoming clear that they needed a completely new, fully responsive website.
What we did
We built the site in WordPress, making future developments easier for the QNI. We undertook a review of the QNI’s content, developed user profiles and explored journey planning to restructure the site. Eight out of 10 nurses tend to use the search before exploring the menu, so we ensured that search was easy to use and search results were clear, unambiguous and understandable. Along with some real life images of community nurses we searched for appropriate workplace images to give the site an engaging feel.
We made full use of the vibrant QNI brand colour palette throughout the website and optimised the use of images and headlines for impact and approachability.
The QNI wanted to be able to flag up changing content on their homepage, so we included fully cms-editable block links. Instead of using a large hero image, we decided to flag up three key messages about community nursing and the work the charity does, with animated text.
The site features a login for Executive nurses, giving them access to their own blog area to exchange ideas and stories.