The University of London Institute in Paris (ULIP) offers students the best of both worlds: a world-renowned British university in the centre of the French capital.
As part of a wider re-branding just beginning to be implemented by the University of London, ULIP wanted to use the opportunity to launch a new, updated and contemporary website. The new site needed to attract a wider range of students to apply for their growing undergraduate and graduate programmes in French Studies, Business, International Relations and Law.
Because ULIP is outside of the UK they miss out on many of the more traditional recruitment avenues available to UK universities so their website needed to be uniquely ‘ULIP’.
We worked in partnership with Agile Collective, a fellow cooperative who took the project and tech lead while we focussed on the design.
How we worked with Agile and ULIP
- Advised and worked with Agile to establish the University of London rules on branding and typography.
- Attended and took part in stakeholder interviews so that we fully understood the identity and challenges of the college, their hopes and desires.
- Worked with Agile at the discovery day workshop to help streamline and restructure the content in a way that made more sense to users.
- Worked on wireframes using UXPin and presented digital mood boards in InVision. Developed visuals and minimal prototypes over the 10 week development period and sourced iconic Parisian imagery, as well as contributing to photo direction. We handed over design assets to Agile using Zeplin.