GDPR compliance


Are you super cosy with the new privacy laws, ready to start implementing your own GDPR safeguards?


Wave is on the journey with GDPR – to gain buy-in from our co-workers, suppliers, clients and prospects. We are reviewing our governance and getting arrangements in place for GDPR implementation next month.

This is the first post in a series on General Data Protection Regulation (GDPR) compliance. We start with a galloping overview of the key resources and a few industry snippets by experts we like to follow.

Key GDPR resources

The Information Commissioner’s Office (ICO) works closely with trade associations. Their Overview of GDPR is clearly assembled for every type of business. Check in with your trade bodies – they may have partnerships to help with your transition.

Earlier this year Wired Sussex ran a GDPR business breakfast with expert speakers. A reassuring slideshow from the event is available online.

The Small Charities Commission are promoting a GDPR compliance badge of trust for the public. Once accredited, you can display the marque across your websites and publications, indicating that you are taking data protection seriously. It is still early doors for this scheme, so will be interesting to see how it develops.

The breadth of GDPR is wide – with implications for fundraisers and marketers:

MailChimp offers resources, toolkits and easily customised consent forms that are worth a deep dive.

Further information

Storytellers are the human face of your charity; they represent the difference you make.

As designer partners, we don’t want you to let individual supporters – or your charity, down. Wave is a member of CharityComms, the network for communications professionals working in UK charities. CharityComms recently ran an article ‘Case studies, photos and films can be personal data under GDPR too‘. The article explains that beneficiaries and supporters who share personal stories by donating photos, taking part in videos or photo shoots need to be completely GDPR compliant. Author Cath Drake offers great hints to stay organised with suggestions that make legal and ethical sense.

By June, when you have cleaned your lists and invigorated your focus, wave is close by to estimate, steer and coordinate new and outstanding visual collateral to reach your deserving, shiny lists of opted-in recipients. Whether you need refreshed newsletter templates or are getting ready to explore options for a new website to deliver campaign goals for 2018, there has never been a better time to delight each contact that survives the big cull.

If you are going all out to streamline your business processes, Economic Change empower non-profits to achieve change via management solutions that help organisations to improve efficiency, sustainability and socio-economic impact. Download their free Economic Change Guide ‘10 Steps to Managing GDPR with a CRM System

Nothing in this article (or any others you read) will constitute legal advice. Everything you choose to apply must operate within the customised framework of your organisation. A jargon-free Law Society tipsheet discusses the key steps.

If you have comments or questions please email us. Our next GDPR compliance post will cover further implications for the agency and our clients.


SEO for absolute beginners


When it comes to Search engine optimisation, common sense and an intelligent, methodical approach are what you need to take your first steps.


Search engine optimisation (SEO) might seem like yet another new demand on your time and energy, with a steep learning curve for beginners.

However, to get started you just need common sense and an intelligent, methodical approach. Then you can go deeper… and deeper…

If you want people to find your website, you can’t ignore SEO!

Yoast are the specialists in SEO for WordPress – they provide the world’s most popular SEO plugin (which we use on all our WordPress websites) and they also write clear, easy to grasp articles about SEO.

Here’s their latest blog, “SEO for a new website“. I might write something similar myself in future, but why reinvent the wheel? So to save time, here’s an expert post from Yoast!

More about SEO:

Page titles for effective SEO

If you want to know more about how we approach web projects, please read our Web design and build process post.


How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?



The Cooperative Technologists have landed


Last week was an exciting and unusual week as I was out of the office for the inaugural Cooperative Technologists annual retreat. Coop-Tech, as it’s known for short, is a collaborative network of tech co-ops in the UK.


Ellie Harries from Outlandish wrote this excellent blog post about the retreat and has kindly given permission for us to re-post it here. Coop-Tech, as it’s known for short, is a collaborative network of tech co-ops in the UK. It is also the new name for the brainchild/beast formally known as the Megazord (more info on the inception of the tech Megazord here).


‘Now take it from me, I’ve been to a conference or two in my time, and this event really was up there. Perhaps it was because we were all co-ops? Perhaps it was because it was the first time we’d done it? Perhaps it was because everyone there was super lovely and committed? (This was definitely the case). Whatever it was, it worked.

As co-ops, we abide by the 7 Cooperative Principles. I won’t go into all of them here, but the two that we lived out at the retreat were:

5. Education, Training and Information

6. Co-operation among Co-operatives

There were long discussions deep into the night about soul-searching topics like pay, fairness, and how to deal with conflict at work. All things that matter enormously to co-ops who are socially orientated both in terms of clients and workers.

One of the things I particularly enjoyed was the open and practical skill sharing that went on among co-ops, masterfully facilitated by Seeds for Change. All of the co-ops at the retreat were viable businesses, and many of us face similar challenges. Some of these challenges are particular to us as co-ops, while others are challenges faced by all organisations, whatever their constitution.

diagram on a white board

We had sessions on:

  • Pitching
  • Remote and flexible working
  • Tech for good
  • Operational management, structures and processes
  • Useful tech tools for invoicing, scheduling and task management
  • The nature and mode of production of free software

And these are just some of the skill sharing sessions! We did a whole heap more on what the name of our network should be, planning the next retreat, how we can work together, what skills there are within the network, and how to understand power and privilege at work (salient for a group of mostly white, middle class men!)

A week on from the retreat, Cooperative Technologists is a live-and-kicking network with over 30 tech co-ops in the UK. We have our own wiki, our own (interim) logo, and a load of new opportunities to work together and be better companies.

From all of Outlandish, thank you to everyone who came and made it such a special week – we look forward to seeing you again soon. And for everyone else – watch this space. Tech co-ops are where its at!’

wortley hall, retreat, coop tech