GDPR compliance


Are you super cosy with the new privacy laws, ready to start implementing your own GDPR safeguards?


Wave is on the journey with GDPR – to gain buy-in from our co-workers, suppliers, clients and prospects. We are reviewing our governance and getting arrangements in place for GDPR implementation next month.

This is the first post in a series on General Data Protection Regulation (GDPR) compliance. We start with a galloping overview of the key resources and a few industry snippets by experts we like to follow.

Key GDPR resources

The Information Commissioner’s Office (ICO) works closely with trade associations. Their Overview of GDPR is clearly assembled for every type of business. Check in with your trade bodies – they may have partnerships to help with your transition.

Earlier this year Wired Sussex ran a GDPR business breakfast with expert speakers. A reassuring slideshow from the event is available online.

The Small Charities Commission are promoting a GDPR compliance badge of trust for the public. Once accredited, you can display the marque across your websites and publications, indicating that you are taking data protection seriously. It is still early doors for this scheme, so will be interesting to see how it develops.

The breadth of GDPR is wide – with implications for fundraisers and marketers:

MailChimp offers resources, toolkits and easily customised consent forms that are worth a deep dive.

Further information

Storytellers are the human face of your charity; they represent the difference you make.

As designer partners, we don’t want you to let individual supporters – or your charity, down. Wave is a member of CharityComms, the network for communications professionals working in UK charities. CharityComms recently ran an article ‘Case studies, photos and films can be personal data under GDPR too‘. The article explains that beneficiaries and supporters who share personal stories by donating photos, taking part in videos or photo shoots need to be completely GDPR compliant. Author Cath Drake offers great hints to stay organised with suggestions that make legal and ethical sense.

By June, when you have cleaned your lists and invigorated your focus, wave is close by to estimate, steer and coordinate new and outstanding visual collateral to reach your deserving, shiny lists of opted-in recipients. Whether you need refreshed newsletter templates or are getting ready to explore options for a new website to deliver campaign goals for 2018, there has never been a better time to delight each contact that survives the big cull.

If you are going all out to streamline your business processes, Economic Change empower non-profits to achieve change via management solutions that help organisations to improve efficiency, sustainability and socio-economic impact. Download their free Economic Change Guide ‘10 Steps to Managing GDPR with a CRM System

Nothing in this article (or any others you read) will constitute legal advice. Everything you choose to apply must operate within the customised framework of your organisation. A jargon-free Law Society tipsheet discusses the key steps.

If you have comments or questions please email us. Our next GDPR compliance post will cover further implications for the agency and our clients.


Cache your website


Caching is a set of processes used to improve the speed at which web pages load into the browser. It happens behind the scenes. Most people have a cache on their site. Few know much about it, and some don’t even know they have it.

Caching, understandably, might sound dry, impenetrable, incomprehensible and generally unappealing to you. This is why we’ve tried to lighten the mood with a squirrel, caching his nuts, at the top of the page. Nonetheless, if you have a website you should at least know the utter basics of the cache.

Cache – the really short version

Without caching:
Every time someone visits a web page, the server has to construct the page from a variety of bits and pieces. This involves reading different kinds of code, getting text from the database and so on. It puts all the bits together, then sends off the constructed page to the person who requested it. It’s a bit like reconstructing the same jigsaw, over and over, every time the page is requested.

With caching:
A snapshot of the fully constructed page is stored on the server, like the completed jigsaw. The server does not have to spend any time putting things together. and can simply and quickly send off the cached copy of the page.

Caching plugins for WordPress

We think WP Rocket is one of the best caching solutions for WordPress, our favourite cms. There are others, but we find Rocket the easiest to configure and manage, and it works very reliably.

WP Rocket’s guide, Caching for WordPress, Explained in Plain English, explains, in plain English, some of the basic concepts behind caching. They do it far better than I could. Why recreate something when there is a perfectly good version cached and ready to use?

Find out more

If you want to know more about how we approach web projects, please read our Web design and build process post.



One of the best explanations of caching I have come across was at a WordCamp talk (I wish I could remember who the speaker was so I could properly credit him). He asked the audience, what’s 3,549,752 divided by 23,234?

Everyone fell silent. Some people pulled out calculators to do the math, and finally someone yelled out the answer after a few seconds.

Then the speaker asked the exact same question again. This time everyone was able to immediately call out the answer.

Lucy Beer ,  WP Rocket